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A network of not-for-profits, trade groups and Colorado authorities have propelled a advertising campaign concentrated on educating residents about water shortage and the significance of adhering to the state’s water plan.

The “For the Love of Colorado” initiative was publicly divulged Wednesday afternoon as a major aspect of the Outdoor Retailer summer market. The public education-focused campaign aims to inform Colorado occupants about future water supply difficulties confronting the state and scrounge up help for the arrangement embraced in 2015.

It is backed by a website, fortheloveofcolorado.org, with a list of water certainties, connection to the water plan and a newsletter signup page.

Colorado’s populace is poised to double by 2050, as indicated by campaign materials, while the water supply that starts in the Colorado River Basin could diminish by 6 percent to 20 percent over a similar period. The Colorado Water Plan gives an outline of methodologies and projects that could support the urban communities and industries in the state shave 130 billion gallons off their joined yearly water use.

Partners in the campaign incorporate the Denver Metro Chamber of Commerce, the Colorado Cattlemen’s Association and Conservation Colorado.

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Topics #For the Love of Colorado #Outdoor Retailer #water conservation